Reliable Asia-based
Sourcing

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About Us

Who we are

What we do is simple…  we work as a sourcing agent and assist our clients in locating, choosing and negotiating products. We are dedicated to those categories which we have strengths in food products, hard lines and soft lines. We have developed a strong vendor basis especially in China and Bangladesh.

Our main objective is to ensure that our clients get the lowest possible price for their desired quality grade. We source vendors, certify factories and products, monitor production and inspect final goods. We can oversee logistics and shipping to the port of destination. We have been a part of this industry since the late ’90s…

We started our sourcing business in the late ’90s by opening a small office in Bangkok. Over the years, we opened (and sometimes re-organised) offices in Hong-Kong, then in Mainland China, then in Vietnam, Bangladesh, India and South America…

Our business scope quickly evolved: from being a simple interface between foreign buyers and  local vendors, to assisting clients in product development,  quality  assurance and quality control programs and offering logistics and consolidation services.

Today we serve multiple clients in Europe, the Americas and Asia, including most banners from Groupe Casino,a world leading retailer.

Shipping containers in storage yard
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SOURCING FROM ASIA IS EASIER

Sourcing from Asia is easier because Asia is no longer the “Wild East”. Over time, Asia-based vendors have improved their grasp of the client base, their product/market fit, understanding of product quality grading and overall communications.

BUT SUPPLY CHAINS ARE MORE COMPLEX

Despite these improvements, the increasing complexity of retailer supply chains ― involving multiple steps, compliance requirements, processes and milestones to be achieved over an ever-contracting product life cycle ― presents constant challenges.

INADEQUATE LEGACY SOURCING ORGANIZATIONS

Small or integrated sourcing structures are not at an adequate scale nor can they maintain an overall market vision.

Larger sourcing agents evolve into exceedingly sophisticated high-cost organizations, adding multiple “value-added” services, that tally up to increased acquisition costs, when not directly competing with their clients.

HOW WE BRING VALUE

We bring value to companies that aim to increase their margins by working directly with Asia-based vendors for product lines they currently source from importers or wholesalers or that are seeking to benchmark, challenge or complement their agents or internal sourcing department along the supply chain in terms of innovation, quality, acquisition cost, origin, or processing speed.

OUR CORE CATEGORIES

%

Food Products

%

Hard Lines

%

Soft Lines

OUR FOOTHOLDS

Our footholds_world map3
Our footholds_world map2

East Asia

China is viewed as a critical supply base. Since there is no substitute for having capable people on the ground in China, we headquartered in Hong Kong and located some of our central function teams in Guangzhou.

Western Europe

France is not only the motherland of our parent company – Groupe Casino, but also a focal point for our food product sourcing in European countries, Africa continent and Mediterranean regions.

South Asia

By evaluating other sourcing options in Asia, we established footholds in Bangladesh (the next hotspot in apparel sourcing) and in Thailand (a hub rich with opportunities for food sourcing across Southeast Asia).

South America

To have a synergistic effect, we make the suppliers from the Americas an integral part of the food and beverage product development system by coordinating with our offices in Colombia and Brazil.

HOW WE DO IT

WHAT MAKES US DIFFERENT

Simple and Lean

Our organization is simple and lean, we permanently work on reducing our costs… a legacy of our roots as a retailer.  We are the sourcing arm of Casino Group, a retailer with yearly sales of over US$60 billion.

Obsessively Focused

We focus exclusively on categories for which we have extensive product expertise, several years of experience and dependable vendor portfolios based in sourcing countries where we maintain an active office.

Totally Transparent

We are totally transparent with respect to our activities, resources  and the vendors or factories with which we work. We qualify technically these factories and audit them for social and environmental compliance.

Sourcing & Order Execution

We concentrate exclusively on sourcing & order execution which is our forte: we let client’s in-house designers, style specialists and creative teams do their work. We work with them, we don’t compete with them.

Consolidating Buying Power

We employ our annual sourcing volume (US$350 million) as a lever to negotiate lower price for all clients. We consolidate purchases of various clients among a few vendors for each category.

Highly Accountable

We maintain a nimble and flexible organization to meet our clients changing needs, they interact with clearly identified, highly accountable counterparts.  We commit and we deliver on quality level and shipment dates.

Our history

1998

Beginning of Sourcing Adventure

We have come a long way from a small office in Bangkok, then moved into our headquarters in Hong Kong in 1998.  We operated under the name “Opera Asia Limited” for Hardlines and Softlines product sourcing and with another office in Nanning, China for food product sourcing.

2003

Sourcing Network Expansion

Following partnership separation agreement,  we changed name to “EMC Distribution Ltd. (European Merchandise Casino)” and went on expanding our own sourcing network by opening offices in Hangzhou, India, Bangladesh and Morocco.

2004

Making The Most of China Sourcing

We further increased sourcing volume in China by opening a branch office in Guangzhou focusing on Hardlines product sourcing and another office for ready-made garment sourcing in Shanghai.

2008

ERP System Implementation

To more accurately reflect our business activities,  we re-branded and renamed  to “Casino Global Sourcing”. The ERP system “Utrade” was also implemented to streamline business processes and data. It is not only used across the entire organization, but also by some of the business units within Groupe Casino and freight forwarders.

2013

A Leaner Casino Global Sourcing

In an effort to rationalize resources and optimize capacity, we restructured all sourcing office activities by concentrating only on our footholds in Hong Kong, Guangzhou, Bangladesh, Thailand and our representative offices in Colombia, France and Brazil.

2014

Launch of Digital Showroom: godirek.com

It showcases more than 10,000 products across 200 Hardlines categories: Furniture, Home appliances, Cookware, Tableware, Toys, Outdoor goods, Home Organization… Check out our products here.

2015

We Are Certified ISO9001

By implementing an efficient and time saving quality management system and work processes across the Hardlines division, we achieved ISO 9001 certification.

Now

Some facts about us

We are proud of these numbers

Million USD Revenue p.a.

Thousand Order p.a.

Audited Factory

% On-time Delivery

Our Expertises

Our awesome products

Home Textile

Home Textile

Soft Lines

Home Furniture

Home Furniture

Hard Lines

Blankets & Throws

Blankets & Throws

Soft Lines

Babywear

Babywear

Soft Lines

Knitwear

Knitwear

Soft Lines

Home Appliances

Home Appliances

Hard Lines

Tableware

Tableware

Hard Lines

Shrimps

Shrimps

Food Products

Other Seafood

Other Seafood

Food Products

Rice

Rice

Food Products

Luggage

Luggage

Hard Lines

Fruits

Fruits

Food Products

Our teams

Behind the scenes

merchandising

MERCHANDISING

100 Gurus

Scout suppliers, manage orders, source and develop new product ranges and design briefs

Textile factory workers checking fabric in werehouse

QUALITY ASSURANCE

40 Jedi

Audit suppliers, monitor verification procedures, drive continuous improvement of suppliers

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SUPPLY CHAIN

25 Wizards

Direct, optimize and coordinate full order cycle; strategically plan and manage logistic workflows

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SUPPORT

35 Ninjas

Monitor operational performance, enhance human resources, maintain financial security

Our best clients

Who love to work with us

We take the headache out of sourcing

Join 30 world leading retailers who’ve chosen us for sourcing products today

Our headquarters

Where you can find us

Office Location

9/F Guardian House Wanchai HK

Call Us

Tel: (852) 8191 5138

Working Hours

Mon-Fri 10:00-7:00 (GMT+8)

Get in touch!

Send us a message

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